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Solicitud de Clave
Opinion and Market Advice offers tools to monitor market trends.


  • OPINION POLLS
    Take into account the opinion of consumers or the public when you make your decisions.
  • IMAGE STUDIES
    Find out the level of positioning of your brand or image.
  • SECTOR CENSUS
    Identify the characteristics of the productive chain and its associative potential.
  • USAGE HABITS
    (Awareness, Attitudes & Usage)
    Find out usage habits, frequency of consumption and factors that determine why a particular brand is purchased.
  • TOP OF MIND
    Identify brands most recalled by consumers.
  • PURCHASING HABITS
    Find out frequency and place of purchase, availability of products at sales points and factors that determine the decision to purchase.
  • LOYALTY
    Find out the motives that make consumers loyal to your brand.
  • CONSUMER PROFILE
    Obtain the socio-demographic description of your customer.
  • MARKET SHARE
    Find out the share of the market captured by your product and by the competition.
  • PRICE TRACKING
    Measure periodical variations in the prices of products or services to design your pricing strategy.
  • SHARE BY SEGMENTS
    Identify your market share according to the socio-demographic characteristics of households.
  • EVALUATION OF ADVERTISING
    Have a measure of the target public that allows you to evaluate the level of recall and positioning.
  • ADVERTISING RECALL
    Explore the positive and negative aspects of recalled commercials.
  • CONCEPT TESTING AND PRICING
    Evaluate a prototype and compare it with products existing in the market to redefine or modify your product.
  • SATISFACTION AT WORK
    Evaluate the level of satisfaction at work, desire of permanence, main sources of stress of your executives.
  • CUSTOMER SERVICE
    Find out the level of service customers perceive are receiving from your company, product or service.
  • MARKET POTENTIAL
    Find out the desire to use a new product, consumption habits, and demographic information.

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